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+ | Search engine optimization is the process of improving a ranking in a search engine to drive higher viewership to a website. Major search engines like [[Google]], [[Yahoo]], and [[Bing]] return primary search results on web pages their [[Crawling|crawlers]] and algorithms think are most accurate to a users search. Knowing the algorithm allows search engine optimization by focusing on making a website better fit the criteria required to be posted higher on a search result.<ref>https://searchengineland.com/guide/what-is-seo</ref> |
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− | SEO |
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+ | === Factors for Search Engine Optimization === |
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+ | A few important off the page factors to optimizing a website for better search engine results include: |
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+ | # Links that are of trusted and of high quality, and having a high number of links in a web page. |
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+ | # Gaining trusted authority from search engines, accomplished by a history of operating in the same manner. |
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+ | # Social networking sharing links to a website can improve search engine returns for a site. |
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+ | # Earning continued website viewership. |
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+ | On the page factors play an important role also and include: |
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+ | # Content that is on topic to a search query and is of high quality that keeps visitors to a page around. |
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+ | # HTML is one of the most prominent factors with meta tags and topic description helping [[Crawling|crawlers]] find relevant sites. |
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+ | # Speed and architecture of a site also dictate how a [[Crawling|crawler]] ranks a site in search results. <ref>https://searchengineland.com/figz/wp-content/seloads/2017/06/2017-SEO_Periodic_Table_1920x1080-800x450.png</ref> |
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+ | <references /> |
Revision as of 15:42, 15 April 2018
Search engine optimization is the process of improving a ranking in a search engine to drive higher viewership to a website. Major search engines like Google, Yahoo, and Bing return primary search results on web pages their crawlers and algorithms think are most accurate to a users search. Knowing the algorithm allows search engine optimization by focusing on making a website better fit the criteria required to be posted higher on a search result.[1]
Factors for Search Engine Optimization
A few important off the page factors to optimizing a website for better search engine results include:
- Links that are of trusted and of high quality, and having a high number of links in a web page.
- Gaining trusted authority from search engines, accomplished by a history of operating in the same manner.
- Social networking sharing links to a website can improve search engine returns for a site.
- Earning continued website viewership.
On the page factors play an important role also and include:
- Content that is on topic to a search query and is of high quality that keeps visitors to a page around.
- HTML is one of the most prominent factors with meta tags and topic description helping crawlers find relevant sites.
- Speed and architecture of a site also dictate how a crawler ranks a site in search results. [2]