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"Filter Bubble" is the term given to describe the result of personalization of the internet that occurs with Web 3.0 operations. Searches conducted will retrieve results that Artificial Intelligence, based upon the data collected in Data Collective Accounts about browsing habits and interests of a user. The results of searches included and omitted is the user is receiving different results than most other people; that user is partially isolated in a bubble, based on the filters applied by the Artificial intelligence.

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