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adchoices |
adchoices |
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| − | Adchoices is a progam that uses |
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== History == |
== History == |
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| − | The Federal Trade Commission began to consider advertisting platforms on the internet that collect consumer data in 2009. They did this becouse they needed a way of regulating and protecting the consumer's rights and privacy. The goal of the program was to show the user what advertising companies are following the users data. |
+ | The Federal Trade Commission began to consider advertisting platforms on the internet that collect consumer data in 2009. They did this becouse they needed a way of regulating and protecting the consumer's rights and privacy. The goal of the program was to show the user what advertising companies are following the users [[Data Tracking|data]]. |
== References == |
== References == |
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Revision as of 21:34, 4 April 2018
adchoices
Adchoices is a progam that uses interest-based advertising to help target the consumer. Interest based advertising is when the user is served advertisements for a product relevant to search terms the user recently looked up. Adchoices exists in the United States, Canada and thewout Europe.
History
The Federal Trade Commission began to consider advertisting platforms on the internet that collect consumer data in 2009. They did this becouse they needed a way of regulating and protecting the consumer's rights and privacy. The goal of the program was to show the user what advertising companies are following the users data.